Building in public
Real numbers. Real failures. Real results.
Three content pillars: how we build Ruray, what we teach about AI agents, and the results we prove with real clients.
BuildApr 18, 2026
Why I Named a German AI Company After a Quechua Verb
Ruray means 'to do, to make, to execute' in Quechua — spoken by 8 million people across the Andes. Here's why the name matters, and why the gap between ideas and execution is the only problem worth solving.
Read post →TeachApr 15, 2026
The 5-Minute Rule: Why Local Businesses Lose 60% of Their Leads
A gym with 19,000 international students nearby. DMs sitting unread for 4 hours. Here's the math on what silence actually costs — and what 5-minute response times do to conversion rates.
Read post →BuildApr 12, 2026
Week 1: Building the First Agent (The Messy Reality)
I thought deploying an AI agent would take a weekend. It took 6 days, 3 broken builds, and one very patient gym manager. Here's exactly what happened, what broke, and what we shipped.
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